Microsoft Europe: Internet Usage Will Overtake Traditional TV In 2010

Microsoft, in a new report about Internet usage in Europe, predicts that the Internet will overtake TV as the most consumed form of media in Europe by the middle of next year. Broadband connections in Europe have grown by 95% in the last five years and the average European now spends about 8.9 hours per week online. Microsoft also predicts that over the next 5 years, usage patterns will shift away from traditional PCs to other web enabled devices like game consoles, IPTV, and mobile phones.

Online Penetration in Europe
There is still a clear North/South divide when it comes to Internet penetration levels in Europe. While all the Scandinavian countries and the Netherlands are highly connected, with penetration rates over 80%, countries in Southern Europe like Greece, Turkey, or Portugal hover around 40%.

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